From Barista to Business Owner: James Canali’s Journey with Ecstatic Expression Coffee Co.

October 03, 2024

Category: Venture Week

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In this video, James Canali, owner of Ecstatic Expression Coffee Co., shares his inspiring entrepreneurial journey, from his beginnings as a barista in 2004 to launching his own coffee business in Texas alongside his wife and co-creator, Madia. James reflects on the mindset shift from barista to entrepreneur and how every step of the journey taught him valuable lessons. With Ecstatic Expression Coffee Co., they aim to build community through catering, coffee education, and consulting. Watch as James discusses wearing many hats, the importance of essentialism, and the welcoming support he’s received from the Pflugerville community as he helps drive its growing momentum.

Learn more about Ecstatic Expressions

Why Pflugerville?

A good time to buy

Home Appreciation in Pflugerville, TX is up 9.4% in the last 12 months.

– Sperling's Best Places

Excellent Healthcare

With 3 healthcare facilities in town and 7 hospitals within less than 20 miles, Pflugerville's healthcare rivals that of any major metropolitan area.

High Income

Pflugerville has a median household income well above

$80,000

That's nearly double the national average.

Extra Sunshine

Pflugerville has 26 more sunny days per year than the national average. That's almost a month of extra pool parties and BBQ's!

Smart Cookies

With 28 universities and colleges in close proximity to Pflugerville, it's no surprise that nearly 40% of residents hold a Bachelor’s degree or higher.

The Fun Life

A close proximity to Austin and Round Rock provides a wealth of entertainment and recreation opportunities