Shop Small on Small Business Saturday and Make a Big Impact on Pflugerville’s Community

Saturday, November 30, 2024, is Small Business Saturday, a day to celebrate and support local businesses in Pflugerville and recognize their community impact by shopping small. Pflugerville Community Development Corporation (PCDC) Marketing Communications Manager, Veronica Ramirez says, “Shopping small in Pflugerville not only supports our local entrepreneurs but also strengthens our community's economic foundation, ensuring our neighborhoods flourish.”

Small Business Saturday and shopping small encourages Americans nationwide to support local businesses, infusing money into local economies. It also promotes vibrant and diverse communities and celebrates the importance of small businesses to the national economy. The event has become an important day to show appreciation for the small businesses that are the backbone of Pflugerville’s economy.

Small Business Saturday

Small Business Saturday takes place annually on the Saturday following Thanksgiving, a time when gratitude and generosity are in the air. This event encourages holiday shoppers to support local brick-and-mortar businesses that are small and local, fostering community growth and spirit.

American Express founded Small Business Saturday in 2010 to encourage consumers to shop small during the holiday season. Today, Small Business Saturday is co-sponsored by the Small Business Administration (SBA) and has become an important part of small businesses’ busiest shopping season. Historically, spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $17 billion last year, according to the 2023 Small Business Saturday Consumer Insights Survey.

We hope that residents of Pflugerville consider showing their support and shopping locally. This meaningful day can act as an excuse to treat yourself to some of Pflugerville’s favorite local mom-and-pop shops, independent retailers, restaurants, cafes, and service providers while giving back at the same time. 

How Small Business Saturday supports Pflugerville’s economy

When you support a small business in Pflugerville, you also support the city by paying sales tax. These tax dollars go toward local public schools, parks, roads, and sidewalks, as well as to fund public service workers like firefighters and police officers.

The items found in some of Pflugerville’s small businesses are often made by hand in small batches, so they’re one-of-a-kind pieces. Some stores also offer customized products, hands-on services, and other personal touches that big box stores cannot. In fact, 37% of consumers in the U.S. say they purchase from small businesses to receive a more personal experience.

The country has over 33 million small businesses, accounting for roughly 44% of the U.S. Gross Domestic Product, equating to trillions of dollars of economic activity. Ramirez says, “By designating a day that honors small businesses in Pflugerville and across the country, we are reminded that these businesses rely on our patronage during the critical holiday shopping season and year-round.” Data from QuickBooks shows that about one-third of small businesses’ annual revenue was generated during the holidays in 2022.

Finally, consumers who want to avoid the stresses of holiday shopping prefer supporting small businesses. QuickBooks also reports that nearly three in five consumers indicate that shopping at small businesses is less stressful than at big retailers. 

Make a big impact by shopping small

Small Business Saturday celebrates and encourages consumers to shop and support local businesses. When you shop locally, you are investing in the future of Pflugerville’s community. Your money is going directly towards supporting the livelihood of small business owners in Pflugerville and their families. These business owners are more likely to reinvest their earnings back in the community. When small businesses thrive, the community benefits.
This Small Business Saturday, show your support for your local businesses and make a difference here in Pflugerville. Shop small in Pflugerville first. Learn more here.