Pflugerville’s first hotel, Best Western Plus, celebrates opening

An event on Thursday celebrating the opening of Pflugerville’s first hotel within city limits prompted a celebratory mood for city officials and led Pflugerville Mayor Jeff Coleman to say the city “has truly arrived.”

The ribbon cutting for Best Western Plus Pflugerville Inn & Suites hotel marked one of two major milestones for the city this week, with the other being the announcement of a multimillion-dollar Living Spaces furniture facility coming to town.

“Pflugerville has truly arrived,” Coleman said at the event. “We used to not be in the conversation. Now we are not only in the conversation but we are leading the conversation in many instances.”

Pflugerville Chamber President Patricia Gervan-Brown said previous franchises had considered the city for new locations, but later opted not to because of their estimated draw in the area. This time with Best Western Plus, she said it was “the perfect product for our market.”

The 70-room hotel located in the 130 Commerce Center has a meeting room, small pool, exercise facility and other amenities. General Manager Jann Tyler said a hot breakfast is served for guests, and the meeting room is reserved for parties that reserve 25 or more rooms.

The Pflugerville Community Development Corporation, a quasi-governmental agency that works to boost the city’s economy, played a role in bringing the hotel to the city through financial incentives. Per the agreement, the hotel received $300,000 from the PCDC and will receive half of all city property taxes collected for one year. PCDC will also reimburse up to $100,000 in development fees and allocate $25,000 a year for four years toward marketing for the hotel.

Hotel co-owners Prashant Bhakta and Dilip Naik also received a land discount of $1.50 per square foot for as much as three acres through the agreement.

Tyler said revenue generated will be mutually beneficial to the hotel and the city in the form of motel taxes and visitors shopping locally.

“The more money we bring into the community, the more we bring to everyone,” she said.

Mike Parker, Austin Community Newspapers Staff, Austin Statesman, 9/15/16,