Hawaiian Falls Waterpark and Adventure Park To Open Spring 2014 in Pflugerville

Story highlights:

  • $21.5 million Hawaiian Falls waterpark and adventure park to open spring 2014
  • Park will span 25 acres near the southwest corner of SH 130 and FM 685 in Pflugerville
  • More than 300,000 guests, $6.2 million in sales expected first year
  • 250-300 seasonal jobs, 100 year-round jobs, 15-20 full-time jobs with benefits

PFLUGERVILLE, Texas—The Pflugerville Community Development Corporation (PCDC) and City of Pflugerville today announced a $21.5 million Hawaiian Falls waterpark and adventure park will open spring 2014 in Pflugerville. The Pflugerville City Council approved an economic development agreement with Hawaiian Falls for the development and operation of the 25-acre park near the southwest corner of SH 130 and FM 685.

The year-round entertainment complex is projected to have a significant economic impact on Pflugerville as more than 300,000 guests are expected annually. In an economic impact study commissioned by the PCDC and conducted by Impact DataSource, $6.2 million in annual sales are expected at Hawaiian Falls Pflugerville in its first year of operations, resulting in a significant increase in city sales tax revenue totaling approximately $62,000 the first year alone.

“This is a significant economic development win for Pflugerville for multiple reasons,” PCDC Executive Director Floyd Akers said. “Pflugerville will become a regional destination for Central Texas residents. In addition to bringing additional tax revenue to the city, this project will also provide additional funding to the PCDC for economic development, provide jobs to local teenagers and adults, and spur additional development such as hotels in the area.

Hawaiian Falls is expected to employ 250 to 300 part-time seasonal workers, 100 part-time workers year round, and 15 to 20 full-time jobs with health insurance benefits.

The Pflugerville location will be the largest Hawaiian Falls waterpark in Texas, and the first in Texas with an adventure park. Hawaiian Falls also has waterparks in Garland, The Colony, Mansfield, Roanoke and Waco, Texas.

David Busch, president of Horizon Family Holdings, which has developed and operated 24 waterparks across the U.S. including Hawaiian Falls, said the Pflugerville park will span approximately 10 acres, the adventure park will span 5 acres, and the remaining acreage will be used for parking and future expansion.

By selecting Pflugerville for Hawaiian Falls’ expansion into Central Texas, Busch said it puts the park within a 25-minute drive of more than 2 million people regionally. It will be the only waterpark of this size within an hour drive.

“We selected Pflugerville because of the business friendly atmosphere and perfect demographics,” Busch said. “We wanted a high concentration of children and families, good highway access, regional employers, great weather and people who enjoy the outdoors. Pflugerville provided all that and more.”

Busch said his team has been in search of the right location and partnership in the Austin area since 2003. Horizon met with six or seven other cities in the region before choosing Pflugerville.

“Pflugerville was the absolute best choice,” Busch said. “They were interested and responsive in working with us to bring Hawaiian Falls to fruition. We need to move quickly to make this project a reality for summer 2014, and Pflugerville is a ‘can do’ community that will make this happen.”

Several economic development agreements are in place for this project between the PCDC and Hawaiian Falls, including lease, development and performance agreements. The PCDC will acquire and own the 25 acre tract of land for the project. Hawaiian Falls will develop and operate the parks under a 30-year lease agreement with two 10-year options to renew. In the first year of the agreement, the economic impact to the City of Pflugerville will exceed $30 million.

Pflugerville residents and City of Pflugerville employees will receive a discount on daily tickets and season passes, which will be available for sale soon on hfalls.com.

About the Pflugerville Community Development Corporation

The Pflugerville Community Development Corporation promotes Pflugerville as a desirable place for new businesses to operate. The PCDC can provide funding for use as an incentive to businesses to begin doing business in Pflugerville. Located 16 miles northeast of Austin and just south of Round Rock, Pflugerville is well-situated in Central Texas. New state highways 45 and 130 and Interstate Highway 35 all offer direct access to other nearby cities and the region’s main airport. For more information, visit www.pfdevelopment.com.

About the City of Pflugerville

The City of Pflugerville, Texas has it all: connectivity via major highway access, economic development, retail opportunities, a strong school district and great recreational amenities. Located in Travis County just north of the state capitol, Pflugerville is a fast-growing city, home to more than 50,000 residents who enjoy safe streets, a beautiful trail system and share incredible community spirit. Pflugerville combines trails and community with business opportunities and is the place where quality meets life. Connect with Pflugerville at www.pflugervilletx.gov.

About Hawaiian Falls

Celebrating 10 years of bringing families closer together, Hawaiian Falls operates waterparks in Garland, The Colony, Mansfield, Roanoke and Waco. The parks’ regular operating schedule is daily 10:30 a.m. to 6 p.m. Saturday through Thursday and until 10 p.m. on Fridays from Memorial Day weekend through Labor Day. More at hfalls.com.

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