Adventure Park, Waterpark and Conference Center Approved for Pflugerville

Story highlights:

  • Hawaiian Falls waterpark in Pflugerville is on schedule for spring 2014 opening.
  • Economic development corporation secures private financing for the project, partners with Hawaiian Falls.
  • 30-year economic impact of the project to Pflugerville is estimated at $700 million.
  • Hawaiian Falls to hire hundreds of year-round employees, attract 300,000 guests annually.
  • Adventure park and waterpark season passes will be available for purchase next week.

PFLUGERVILLE, Texas—In a unanimous vote on Oct. 29, the Pflugerville City Council approved a new economic development agreement between the Pflugerville Community Development Corporation (PCDC) and Hawaiian Falls for the development of a $23.5 million regional entertainment venue near the intersection of FM 685 and SH 130. Construction will begin immediately, and the waterpark, adventure park and conference center will open Memorial Day weekend 2014.

An economic development agreement was approved in August that included public financing; the new economic development agreement includes a change in the financing model to private funding. The three-year, $23.5 million loan at 4.4 percent interest through First Star Bank will be held by the PCDC. Hawaiian Falls will lease the property from the PCDC.

“Financial institutions are offering great rates right now, so we can take out a private loan and eliminate any responsibility by the City of Pflugerville for this project,” said PCDC Executive Director Floyd Akers. “This is an important economic development project that will positively affect Pflugerville, the PCDC, our residents and the region.”

The PCDC will close on the 22-acre tract of land for the project in the next few weeks. Hawaiian Falls will develop and operate the parks under a 30-year lease agreement with two 10-year options to renew.

Economic impact

The year-round entertainment complex is projected to have a significant economic impact on Pflugerville as more than 300,000 guests are expected annually. In an economic impact study commissioned by the PCDC and conducted by Impact DataSource, the project is expected to generate an impact of $700 million to Pflugerville during the next 30 years.

In the first year of operations alone, $6.2 million in annual sales are expected at Hawaiian Falls Pflugerville, resulting in a significant increase in city sales tax revenue totaling approximately $62,000.

Hawaiian Falls CEO David Busch attended the Oct. 29 Pflugerville City Council meeting and shared statistics from the four Hawaiian Falls waterparks in the Dallas-Fort Worth area. He said the population and penetration statistic projections for Pflugerville are double.

“This is one of the most underserved markets in the country for family entertainment and an adventure park, waterpark and conference center will be a wonderful success in all respects,” Busch said at the meeting. “Given the size and quality of the market, this is absolutely going to be one of the biggest successes in the country, as far as waterparks and family entertainment go.”

Busch added that the possibilities for corporate events, team building and meetings are endless.

By selecting Pflugerville for Hawaiian Falls’ expansion into Central Texas, Busch said it puts the park within a 25-minute drive of more than 2 million people regionally. It will be the only waterpark of this size within an hour drive.

Jobs

Hawaiian Falls is expected to employ 250 to 300 part-time seasonal workers and 100 part-time workers year-round. The company will also provide 15 to 20 full-time jobs with health insurance benefits. Hawaiian Falls is currently looking for sales, marketing, food service, construction and maintenance workers. The company will hold job fairs next spring for seasonal workers. More information is available at http://hfalls.com/employment.

The Pflugerville location will be the largest Hawaiian Falls waterpark in Texas, and the first with a year-round adventure park and conference center. Hawaiian Falls also has waterparks in Garland, The Colony, Mansfield, Roanoke and Waco, and is building a new park in White Settlement, Texas, northwest of Fort Worth.

While construction will begin immediately on the site, Hawaiian Falls plans to hold a ceremonial groundbreaking and luau Dec. 5

Zoning approved

Also during the Oct. 29 meeting, the city council held a public hearing and first reading on the proposed zoning for the project at the southwest corner of SH 130 and FM 685. The proposed zoning adjustments allow for the height of the rides and landscape requests pertaining to the Hawaiian tropical theme. The waterpark fits within the goals of the City of Pflugerville’s Comprehensive Plan and Preferred Land Use Plan.

The City of Pflugerville is also working with the Texas Department of Transportation on traffic impact analysis studies to lessen the impact of traffic on FM 685. A proposed deceleration lane and parking lot design would allow for cars to line up within the parking lot to lessen impact on FM 685 during peak hours. An additional employee entrance and public exit is also proposed for the SH 130 access road.

After zoning returns to the city council for a second reading on Nov. 12, no further city council action is necessary.

Ticket sales

Hawaiian Falls will soon announce ticket costs and details on how to purchase season passes for the new adventure park and waterpark in Pflugerville. Pflugerville residents and City of Pflugerville employees will be eligible for discounted daily tickets and season passes, which will be available for sale next week on www.hfalls.com.

“We have already received more than 2,000 inquiries from Central Texas residents requesting information on season passes,” said Busch. “With just 12,500 season passes available for the inaugural season, we will announce soon how to purchase season passes online and in person.”


About the Pflugerville Community Development Corporation

The Pflugerville Community Development Corporation promotes Pflugerville as a desirable place for new businesses to operate. The PCDC can provide funding for use as an incentive to businesses to begin doing business in Pflugerville. Located 16 miles northeast of Austin and just south of Round Rock, Pflugerville is well-situated in Central Texas. New state highways 45 and 130 and Interstate Highway 35 all offer direct access to other nearby cities and the region’s main airport. For more information, visit www.pfdevelopment.com.

About Hawaiian Falls

Celebrating more than a decade of bringing families closer together, Hawaiian Falls operates waterparks in Garland, The Colony, Mansfield, Roanoke and Waco, and plans to open another park in White Settlement in 2014. More info at www.hfalls.com.

Click to view full PDF press release.